Having customers is a huge part of the success of any inflatable business. The customers are the people or organizations who enlist your services and rent your products. To grow as a business, it is important to grow your customer base.
This, for many businesses, takes time and patience. It is an ongoing process that always requires attention and effort. Here are 5 tips to help you grow your customer base.
1. Communicate Often, Advertise Early
In our busy lives, it's very easy to forget a business or service, especially if it's one that we don't use every day or every week. It's important, then, for the business to take the initiative to communicate with their customers often. Monthly newsletters are a great way to keep customers informed about your business achievements, sales and events. It's also a great way to share ideas and information about your services, community events or general information that engages and entertains your customers.
2. Rewarding Loyal Customers
Customers who use your services more than once feel special and more connected when you show them your appreciation through loyalty rewards and discounts. Giving your loyal customer a special discount as a way to say "thank you" for their business will show them that they mean something to you. They will want to come to you again next time they want to rent equipment because they will know that you value their business.
3. Going Above And Beyond The Call Of Duty
Going the extra mile when providing service to your customers will develop strong relationships because they will appreciate the extra effort you have taken to ensure their event is a success. If a customer has trouble transporting an inflatable, offer the service for them, adjust your times to meet their needs, provide extra friendly and speedy service and go a step above and beyond to say thank you.
4. Encourage Word-Of-Mouth Referrals With Promotions And Contests
Ask your loyal customers to refer you. Most customers will refer businesses to their friends, family, colleagues and community if they are happy with their services. This can be further encouraged with special refer-a-friend discounts, contests or rewards. The more people your customers refer, the more rewarded they will be.
5. Customer Surveys About Your Business
Is there something that you could be doing better? Would your customers like to see you offer other services along the same or similar lines? Do they want a specific type of inflatable unit or bouncer? Getting feedback from your customers is essential for growing a successful business. By knowing what your customers like, don't like, and want will help you create a business that meets your customer's needs. Customers appreciate businesses who value their input. They like to know that they matter to that business. Surveys are a great way to gain information from your customers.
Relationship building is one of the most essential parts of owning a business and is a challenge every business must face. It is important to continually work on building and maintaining strong relationships with new and existing customers in order to grow a successful business.