How To Market Your Business For The Upcoming Holiday Season
This entry was posted on December 11, 2015.
At this time of year, the weather is getting colder and snow will soon be falling. The days of hosting outdoor parties are, for many states, finished for the year. Parties are now planned for indoor spaces.
For many inflatable business owners, you might think that this is the slow period for your business, but the truth is, it doesn't have to be. During the last few months of the calendar year, there are many holidays and celebrations coming up. With the proper equipment and marketing, inflatable rental businesses can actually keep busy and see your business grow during the holidays.
Here are some helpful marketing tips to promote your business for the holidays.
Festive Emails, Flyers and Newsletters
Send out emails, flyers or newsletters to current or potential customers frequently. Make the marketing and online tools festive using images and articles related to the upcoming holiday. Promote your business as the place to contact during the holidays for all party planning needs. You can use these online and inexpensive marketing tools to let your customers know how you can help them during their holiday planning. Adding a festive, holiday related recipe or decoration ideas to your newsletter will also attract customers who are looking for new ideas.
Holiday Specific Discounts
As part of your marketing, you can offer a holiday specific sale or discount on your rentals. For example, Halloween was on a Saturday this year, a perfect day for any Halloween party. You can offer customers a discounted rental rate on your bouncer equipment for that one day. Anyone wanting to plan a Halloween party will have the added incentive of saving money on a rental.
Having Seasonal or Themed Equipment
Do you have bouncers, inflatables or equipment such as sky dancers that are holiday specific or have a specific theme? It's always best to be plan ahead and be prepared for the holidays by purchasing equipment that could be used during the holidays. These inflatables can easily be promoted to new and existing customers.
Combining Rental Packages with Charitable Donations and Opportunities
This is a time of year when people tend to be more charitable, after all, it's better to give than to receive, as the old adage goes. Toy and food drives that will help local charities or the less fortunate are part of the Christmas season. They are also a great way to promote your business as a caring company that gets involved with your community's need. There are many ways you can add charitable drives with your business. Make donations to local nonprofit organizations or run a seasonal charity drive through your business. People tend to favor companies that get involved with their community, especially during the holiday season.
Get to Know the People in Your Neighborhood
Today's society is very diverse. There are people from all walks of life that make up a community. People in your community celebrate different holidays during this time of year. By getting to know who is in your neighborhood and what holidays they celebrate, you can promote your business for all of the holidays and events.
Giving current and new customers an end of the year thank you gift such as a company calendar, coffee mug, T-shirt or other item with your company name and logo on it is a great way to show your appreciation to your clientele for their business while promoting your own.
This time of year does not have to be a slow period for inflatable rental companies. In fact, with all of the upcoming celebrations, holidays and parties, this is a great time to grow your business. With ongoing seasonal and holiday specific marketing, you can be just as busy during the last few snowy months of the year as you were during the hot summer months.